Everyone knows that effective Email Marketing can truly increase new business…but not everyone knows how to be effective. We are going to share with you some of “Hubspots” statistics concerning Email Marketing. The first is all about secrets!
1. The most clicked lead nurturing subject line is the word “Secrets”. Now the cat is out of the bag!
2. “Jobs” and “Posts” are the most clicked subject line words.
3. 88% of email recipients prefer to receive HTML emails, while 12% prefer plain text.
4. 6:00 am has the highest clicked through rate (CTR).
5. Clicks by “Click Here” text gets the highest percent of clicks over a “Submit” button or “Go” button.
The bottom line with any effective Email Marketing is to offer relevant, information-rich and truly engaging content. It will keep your readers interest, encourage forwarding and ensure repeat readers. Now that you know the secrets – on your mark, get set, contact Artropolis and let’s work together on effective Email Marketing.