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10.04.00 : Artropolis Launches Bellacor

Artropolis Launches Bellacor

Wednesday, October 4, 2000

Artropolis, a Minneapolis-based Web design boutique, announced today that it has completed an integrated e-commerce Web site for Bellacor.com, an Internet-based source for lighting and home accents (www.bellacor.com). Artropolis built the site from the ground up, including front- and back-end applications, functionality, logo and interface design, and post-launch e-marketing.

According to Bellacor.com president and CEO Jan Andersen, Bellacor's results to date have greatly exceeded expectations. Andersen attributes much of this success to the smart, efficient site design that Artropolis helped Bellacor develop.

A unique feature of the site is its Price Quote Service, which enables customers to get price quotes on specific items or based on general descriptions of products that interest them. Artropolis developed the Price Quote Engine using Allaire's ColdFusion with Web-based forms and administrative functionality, a back-end database, and automated e-mail notifications. The site also utilizes image-library functions that allow non-technical staff to easily perform the Price Quote utility. Because the tool is browser-based, it can be accessed from anywhere.

"Artropolis is highly knowledgeable about what online customers want and need, and they worked closely with us to develop and implement our site accordingly," says Andersen. "We've benefited greatly from their e-marketing expertise."

"Building a Web site simply isn't enough anymore," says A.J. Meyer, Artropolis' Founder and President. "Today, online customers expect their online experience to include person-to-person customer service. The key to building a successful e-commerce site is knowing what customers want, and then delivering."

Artropolis will continue to work with Bellacor.com to add new and useful features to further enhance the user experience.

ABOUT BELLACOR.COM

With over 400,000 items available, Bellacor.com offers the world's largest selection of lighting and home accents on the Web. Bellacor.com is the online online provider of lighting and home accents that allows customers to browse for products, get competitive price quotes on items they may have seen elsewhere, or have Bellacor's team search for a product based on general descriptions. The site blends an Internet interface with a people-powered back-end to make sourcing home accents efficient, comfortable, and productive for online shoppers. For more information, visit www.bellacor.com.